// Paid Media · Social · Campaign Strategy
Dish'd.
London, UK
Meta AdsSocial MediaCampaign StrategyDec 2024 – Present
55%
Increase in qualified leads
45%
Reduction in CPL
83
Peak daily leads
28K+
Flyers distributed
01
The challenge
Dish'd needed a scalable lead generation engine — one that could consistently bring in qualified students at a cost that made sense commercially, while building brand visibility across campuses.
15
Daily leads at start
02
Paid media strategy
Led and executed full-funnel Meta ad campaigns from concept to optimisation — creative, targeting, and continuous A/B testing to drive down CPL while scaling qualified lead volume.
45%
CPL reduction
03
On-ground activation
Spearheaded partnerships with 15+ university student unions — coordinating the distribution of 28,000+ flyers and branded digital screens across campuses, halls, and canteens to drive awareness at scale.
15+
Universities reached
04
The result
Average daily leads scaled from 15 to 34, with peak days hitting 83 leads. A 55% increase in qualified lead volume and a 45% reduction in CPL — delivered through a data-driven creative and media system built to compound.
34
Avg daily leads
Meta AdsFull-funnel strategyLead generationSocial mediaCampus activationPerformance marketingA/B testing