From initial mood boarding to the final shutter click, our agency led the creative production for Pista’s seasonal campaign. Managing casting, location scouting, and post-production, we ensured a seamless workflow that prioritised brand consistency across every picture.
Client
Pista
DELIVERABLES
Photography
Role
Creative Direction
// App Redesign · UX/UI · Branding
KFC.
Dubai, UAE
App RedesignUX/UI DesignBranding2024
11%
Increase in completed orders
7%
Drop in checkout abandonment
3
Core UX problems solved
1wk
Full delivery timeline
01
The challenge
KFC Dubai's app was bleeding customers between browse and checkout. A cluttered homepage, no store personalisation, and broken payment flows were turning hungry users into abandoned sessions.
↓
Conversion rate
02
Our approach
Radical simplification. We replaced the clutter with a streamlined homepage — search bar, intuitive filters, and Bestseller tags for quick decisions. Smart store selection highlighted the nearest branch and let users save favourites.
↓7%
Cart abandonment
03
Post-purchase experience
Fixed broken payment loops and introduced real-time order tracking with custom illustrations — turning the post-purchase moment from a dead end into an engaging brand touchpoint.
+11%
Completed orders
04
The result
Strategic UX improvements that turned window shoppers into satisfied customers — an 11% increase in completed orders and a 7% drop in checkout abandonment, compounding into measurable revenue impact.
↑
Revenue impact
App redesignUX/UI DesignUser researchPrototypingBrandingCheckout optimisationIllustration